Recession Playbook for Marketing Leaders

CMOs face unique headwinds, including higher interest rates, talent scarcity and lagging digital transformation. These pressures threaten to weigh down enterprise growth rates in 2023, whether we slip into a global recession or not.

Use these latest Gartner insights to improve the performance of the marketing organization and fuel enterprise growth: 

• Why and how playing it safe now could erode long-term value
• Top questions your CMO peers are asking
• Six CMO actions to retain budget and enable growth

Download your excerpt from the Gartner Recession Playbook for Marketing Leaders to learn more.