Effective organizational communication is arguably more important than ever in today’s environment of change and uncertainty. Gartner research helps Chief Communications Officers improve and accelerate their function’s impact on business outcomes.

Forty-six percent of communications staff don’t feel that their role allows for significant business impact. The solution is to align communications initiatives to corporate objectives, ensuring the functional strategy tangibly contributes to wider business goals.

Companies redefining their brand, mission or strategy in response to change face many challenges. Learn how communications leaders can help the business craft the right narrative to impact internal and external change.

Fifty-seven percent of communicators feel that protecting their reputation in the face of polarizing issues is of the utmost urgency. With mounting pressure to engage in contentious societal issues, navigating new audience expectations has never been more important.