Developing an Effective Digital Marketing Strategy

Leverage Digital Marketing for Business Growth

In 2021, 4 out of the top 5 digital marketing objectives relate directly to the goal of new customer acquisition.

Leadership, customers and technology have now taken center stage for digital marketing. Therefore, it's imperative to know the strategic and operational shifts that CMOs and marketing leaders can use to benchmark their function and future.

Download this eBook to get insight into the digital marketing strategies, priorities and tactics of CMOs and digital marketing leaders including:

Balancing customer acquisition and retention
Investing in emerging martech to drive personalization
Improving digital marketing channel effectiveness
Measuring the impact of digital on strategic marketing objectives

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Digital marketing leaders can struggle to translate digital strategy into effective campaigns

In today’s fragmented marketplace, marketing organizations are increasing digital investments in a variety of digital channels. Digital marketing leaders are now posed with a challenge to devise an effective digital strategy, and plan, execute and evaluate the impact of their marketing efforts. The key is to develop a digital marketing plan that adopts a coordinated multi-channel approach in order to maximize the impact of digital initiatives on customer behavior and make well-informed decisions with data-driven benchmarking.

A list describing how to develop an effective digital marketing strategy by focus area, role (digital marketing leader) and objective.

Gartner helped us shape a digital mindset among the leadership team. The industry reports and Digital IQ have helped us understand our performance in a fast-changing landscape and triggered new digital opportunities.

VP, Marketing, Clarins

How we address your top digital marketing challenges

As marketing organizations move faster toward digital transformation, the role of the Digital Marketing Leader is more critical than ever. Digital marketing can be a deciding factor in driving customer acquisition and customer retention. Gartner’s data-driven benchmarking, expert advice and peer-sourced insights help marketing teams create an effective digital marketing strategy and optimize the business impact of digital initiatives on different digital channels that deliver maximum return.

Where Should You Invest Your Marketing Budget?

Are you a thought leader looking to identify where you can invest your marketing budget to achieve your marketing goals and solve your business needs? The Gartner CMO Spend Survey 2021 provides insights into where and how digital marketing leaders like you are allocating budgets to drive value and create an effective digital marketing plan.

Download Survey

Embrace digital marketing but be ready to face external and internal challenges

The last year has seen unprecedented changes in the marketing scenario with CMOs shifting investments away from traditional to digital channels. Check out the three ways digital is shaking up marketing in 2021 and beyond.

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The Digital Transformation of the Modern Marketing Leader

Digital marketing plays an increasingly strategic role in driving business growth for most marketing organizations. As we move into an uncertain future beset by ongoing challenges and still-emerging disruptive forces, one safe bet is on the growing importance of digital within the overall marketing mix and the corresponding rise in influence of the digital marketing leader. Watch this on-demand webinar to understand the role and transformation of the digital marketing leader and how you can adapt to your digital marketing role.

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Improve your Search Marketing

Digital commerce is picking up than never before. This calls for re-evaluating your marketing strategy including your search initiatives. Improve your search engine optimization and search marketing to drive revenue and market growth

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New to your role?

As a new-to-role Digital Marketing Leader, creating an effective digital marketing strategy and, building, executing and measuring the performance of the digital marketing campaigns on different digital channels will be a critical factor to evaluate your success. Use Gartner’s expert advice and digital performance benchmarks research to develop a value-driven marketing strategy and enhance the business impact of your digital initiatives on multiple digital channels.