Gartner’s Priorities Navigator for CMOs outlines the top challenges that CMOs face today.
Use this navigator to uncover CMO priorities across various marketing initiatives including:
Benchmarking against your peers and competitors is an essential priority for the CMO when developing strategy and budget. But much deeper than budget allocation are strategic priorities (including brand management), organization alignment and metrics for specialized programs, such as personalization, innovation and customer experience. These drivers of investment are important cross-functionally in indicating the success of marketing and how that sits in the broader enterprise.
Digital transformation, increased competition and changing economic times are triggering major shifts in thinking and practice. Gartner is here to guide you. We’ll help evolve your leadership by prioritizing strategic initiatives, providing robust benchmarks and tactical tools to help you make informed decisions, execute quickly and be a successful CMO
Uncover the key issues affecting CMOs today and actions you must take to successfully stay ahead of disruption and address changes that threaten the future of your brand. CMOs and marketing leaders can use Gartner's research to navigate uncertainty and accelerate business growth.
In the current volatile environment, CMOs should have a strategy to prove the value of their marketing and defend their marketing budget. Use these 3 techniques to prove marketing's value in uncertain times and get recommendations on action steps in times of unavoidable budget cuts.
70% of executives express low confidence in their ability to translate strategy into action. Often, strategic marketing plans don’t measure up or become to difficult to execute. Gartner provides you with hands-on tools, templates and guidance to build a successful strategic plan for marketing that promotes initiatives to drive enterprise productivity, innovation and growth.
Marketing budgets are under intense scrutiny and susceptible to significant cuts. Successful CMOs must get C-suite buy-in for critical investments and provide a clear and persuasive view of how marketing creates value.
As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Use Gartner's 100-day checklist as a springboard from which you develop and execute your long-term vision. This checklist has a crucial part to play in your first 100 days as a CMO.
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To accomplish all that needs to get done as a CMO — from prioritizing, aligning with the CEO to talking with customers, assessing your team, establishing your priorities, building key relationships and showing quick wins — CMOs need a plan to set the tone for their tenure.
New-to-role CMOs are taking on more responsibility than ever before and with that comes increased challenges.
Gartner for Marketing Leaders can help CMOs as they tackle their mission critical priorities. Such as, driving digital transformation and growth and maximizing their martech stack.
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Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.
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