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Marketing Research and Tools
Confidently tackle your objectives
The Annual CMO Spend Survey
The Annual CMO Spend Survey research provides detailed insight into your peers’ strategy and investment plans across a wide range of industries.
Gartner Digital IQ Index
Get the most from your marketing spend and performance as you benchmark against competitors and track the impact of digital on your industry and brand.
Complimentary Research
Deliver results faster with qualitative and quantitative insights, how-to guides, toolkits, frameworks and more.
Consumer and Culture Insights
Understand and engage target consumers like never before, with research spanning categories, demographics and geographies.
Benchmarking
Measure performance against peers and competitors with benchmarks and diagnostics designed to drive business results.
Cost Optimization
Prioritize the top cost optimization initiatives for your marketing function to identify areas of growth and efficency.
Hype Cycle
Weigh your digital investment options and minimize risk by understanding how relevant technologies will evolve over time.
Magic Quadrant
Chart the competitive positioning of digital technology and service providers and evaluate them against your business goals.
Latest research
