For technology providers, product strategy continually evolves to account for:
Increased reliance of people and enterprises on technology
Emergence of new technologies
Impact of macro forces, such as growing demands for sustainability
In this episode, Ephraim Baron, a Senior Director within the Gartner for General Managers team, discusses how the democratization of technology expands digital responsibility and capabilities beyond IT, and moves actual technology purchasing decisions away from IT. He also addresses how both B2B and B2C companies must appeal to clients who interact with technology in their daily lives — and what technology providers can do to sell and deliver in exactly the manner their clients expect.
Learn More: 4 Ways the Tech Market Will Change for IT Companies in 2023
Download: Top Trends for Tech Providers in 2023
Opening Thoughts
Why Every Business Is a Technology Business
Business Owners Involved in Tech Buying
The Systems Engineering Approach
Top Trends for Tech Providers in 2023
The Democratization of Technology
Who Is in Charge of Technology Buying?
Product-Led Growth
Issues, Solutions and Outcomes for Tech Providers
Ephraim Baron | VP, Team Manager
Ephraim Baron is a Senior Director within the Gartner for General Managers team. He applies first-hand experience as head of cloud product development and services delivery to his research. Focus areas include: - Cloud and information technology services, including consulting, professional services, and managed services - Enterprise modernization, from cloud migrations through managed cloud services - Digital transformation and modernization strategies - Edge computing, internet of things (IoT), and colocation market dynamics - DevOps and Site Reliability Engineering (SRE) markets and services - Product development, product marketing, competitive intelligence, and go to market messaging - Portfolio planning and optimization - Market data and data engineering - Cloud and IT economics, including pricing strategies, SaaS migration, spend optimization, and FinOps Mr. Baron has also held the positions of CIO, head of marketing, and senior strategist at companies ranging from startups to Fortune 100 enterprises. Ephraim brings wide range of IT and financial experience, with a strong focus on applying technology to address business challenges and opportunities.
Hosted by: Karen Lockhart
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