or call jsbacContact
Improve the effectiveness of the relationship between product, design and engineering, and maximize customer value through collaboration.
Support product and services introduction and delivery to maximize commercial success in an environment where many traditional marketing and sales approaches are losing effectiveness.
Get critical insight to successfully navigate key areas of product/service discovery and validation: customer profiling, market sizing, competitive analysis and roadmap creation. Learn how Gartner can help.
Get critical product leadership insights to ensure you're equipped with the skills needed to master the recruitment and development of talent, select the right tools for the job, and build strong collaborations. Learn how Gartner can help.
Product/service evolution and management insights to help technology product management leaders facing new pressures from accelerated technology cycles, product disruptions, and changing customer demands.
This initiative covers best practices for organizing, guiding and managing an impactful technology marketing function to succeed in dynamic market conditions.
To acquire accounts and grow business, tech product marketers must align appropriate marketing and sales activities with users’ positive initial experiences with products.
Technology marketers need to align ABM strategies to support the customer buying journey.
Change is constant in the technology market, but Gartner expects four emerging trends to require a response from all IT companies in 2023.
The 2023 Gartner Emerging Technologies and Trends Impact Radar shows product leaders where to capitalize on market opportunities.
