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Improve the effectiveness of the relationship between product, design and engineering, and maximize customer value through collaboration.
Support product and services introduction and delivery to maximize commercial success in an environment where many traditional marketing and sales approaches are losing effectiveness.
Get critical insight to successfully navigate key areas of product/service discovery and validation: customer profiling, market sizing, competitive analysis and roadmap creation. Learn how Gartner can help.
Get critical product leadership insights to ensure you're equipped with the skills needed to master the recruitment and development of talent, select the right tools for the job, and build strong collaborations. Learn how Gartner can help.
Product/service evolution and management insights to help technology product management leaders facing new pressures from accelerated technology cycles, product disruptions, and changing customer demands.
This initiative covers best practices for organizing, guiding and managing an impactful technology marketing function to succeed in dynamic market conditions.
Get critical insight to successfully navigate key areas of marketing impact: sales enablement, ABM, vertical, partner marketing, and customer advocacy.
Plan, develop, and execute traditional demand generation and account-based programs to create awareness and engagement from prospects and existing customers.
Get critical research and insights on creating compelling, customer-centric stories that make differentiation clear
Get critical insights on market dynamics, the competitive environment, growth segments, and the characteristics of your ideal customers
