Sixty-two percent of CEOs already have management initiatives aimed squarely at transforming their business to be more digital. Product managers at technology service providers have a critical role to play in meeting the needs of these digital-minded CEOs and helping their businesses grow. But to successfully help client businesses grow, product managers are on the hook to grow their own businesses.
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Product Management Research & Tools
Research
The Product Manager’s Guide to Growth
Gartner Product Marketing Framework
To meet aggressive growth and retention goals, technology and service providers need a deliberate and consistent approach to product marketing. Gartner’s Product Marketing Framework outlines the top challenges facing product marketing leaders and how to advance your key initiatives to drive growth.
Gartner Product Management Framework
As a product leader, you and your team need to not only ideate and develop new product features that will differentiate your business, but also build the business case to secure internal funding.
Gartner experts have worked with vast numbers of product leaders and their teams and know what it takes to make the successful product innovation and management decisions that drive growth.
