Does Your Sales Enablement Program Effectively Measure Impact?

Apply this framework to properly measure impact on seller behavior and sales goals.

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Gartner survey data has shown that most sales enablement leaders are tracking the wrong metrics. For example, more than two-thirds of sales enablement leaders are measuring their impact by pipeline conversion rates but sales enablement has little to no direct impact on pipeline conversion.

Download our 3-Step Guide to Effectively Measure Sales Enablement to:

Protect against budget cuts, especially during recessionary or other cost-reducing times
Justify additional investment in programs and headcount
Expand leadership responsibilities to take on more trusted and strategic roles
Create buy-in from cross-functional peers to strengthen collaboration

Does Your Sales Enablement Program Effectively Measure Impact?

Apply this framework to properly measure impact on seller behavior and sales goals.

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