Exceed Your Revenue Goals With Sales and Marketing Alignment

Master the art of boosting your top-line revenue growth in any market.

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    Organizations that prioritize sales and marketing alignment are nearly 3x more likely to exceed new customer acquisition targets. Although this is a top priority for sales leaders this year, progress has been slow with only 19% of organizations having implemented commercial alignment.

    Sales leaders must break down the silos between sales and marketing to deliver a consistent purchase experience and close more deals. Download our guide to:

    • Create the desired B2B buyer experience
    • Rate your current state of sales and marketing alignment with our maturity model
    • Build a business case with real-life examples of organizations that have seen results from a unified commercial strategy

    More about sales and marketing alignment

    It is no longer sufficient for commercial organizations to build a seamless multichannel purchase experience. Instead, sales and marketing must work together to orchestrate customer learning across channels and ensure buyers pause to reflect on their own goals as part of the purchase. To ensure this choreographed learning, organizations need to remove silos and drive sales and marketing alignment by integrating core activities and goals.

    Organizations that have coalesced around core areas/goals have shown notable commercial outcomes and results, such as increased lead volume, close rates, and revenue. By fully implementing sales and marketing alignment, you will create enhanced organizational visibility, increased information sharing, and a customer-centric mindset which can help toward achieving organizational revenue goals. Download our guide above to get started.