Sales Research

The Chief Sales Officer is a quarterly publication featuring the latest insights on leading and managing the sales function. This issue explores how CSOs can realize the benefits of their strategy through optimizing sales execution.

Progressive enablement leaders must expand the lens of sales enablement to stay relevant in a fast-changing business environment by evolving to support all revenue-generating channels. Use this roadmap to make the shift.

Get a custom assessment of your sales organization’s maturity against critical sales leadership objectives, including strategic planning, functional transformation, and strategy execution.

Learn how to build a sales and marketing alignment strategy. Our guide offers tips and best practices to help you craft a winning revenue growth strategy.

Use Gartner sales benchmarking and diagnostic tools to assess performance, diagnose emerging opportunities, and build a plan of action. Learn More

Download the Gartner Sales Enablement Framework for insight into the elements needed to create and manage a successful sales enablement function.

Download the Account Planning Guide to learn how to increase usage, adoption, and the perceived value of account planning for better customer retention and growth.

Want to understand emerging trends and opportunities in the sales operations function? Download the State of Sales Operations: Key Findings to discover new ways to improve sales productivity and manage expenses.

Use the modern sales tech stack infographic to build a foundation for predictable, efficient growth.

To help navigate the increasingly complex sales technology landscape, we worked with 250 sales leaders across 11 industries globally to create an objective map to evaluate 37 established and emerging technologies.

The Chief Sales Officer is a quarterly publication featuring the latest insights on leading and managing the sales function. This issue explores the strategic opportunities CSOs should consider for 2023.

The Chief Sales Officer is a quarterly publication featuring the latest insights on leading and managing the sales function. This issue explores the leadership challenges that CSOs are facing in 2023.