Experts: Ron Burns, David Yockelson
Experts: Ron Burns, David Yockelson
Value assessment tools are viewed by buyers as one of the most helpful formats in making the case to shortlist a vendor; but are often not a priority in product launch planning. Product planning strategies, research data and originating value propositions can be developed to create the right interactive value assessment tools for the right stage of the B2B sales process and customer life cycle.
These tools may be key to the final justification in closing a deal deep in the buying process, and can be used to substantiate value streams throughout the customer life cycle after initial purchase. Download the research for a more in-depth look into the following, including strategies for and examples of each:
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