Gartner Research

Change Management and Communication Unlock Data-Driven Business Value

CDAOs who effectively employ change management and communication techniques wield more influence and impact with their data and analytics strategies than those who do not. This research helps them master these skills.

Analyst: Alan D Duncan

Change management is more than telling people a change is happening. It is the psychology, sociology and neuroscience that builds lasting change in organizational behavior and skills.

An overwhelming majority of chief data and analytics officers (CDAOs) report that effective communication is critical to success: influencing skills, stakeholder engagement and effective communication plans are essential.

Respondents to our survey also cite that communication, collaboration and creativity are the most crucial leadership competencies for the success of a CDAO. With the need for businesses to create a digital workforce in pursuit of accelerated digital transformation, every employee is now an information worker. The resulting changes in the workforce needs careful and persistent focus on people, their knowledge and skills, not technology.

Implement modern change management methods to make make Data and Analytics function an agile entity in your business.

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