Position Your Brand to Drive Business Outcomes

The current economic climate challenges brand leaders’ ability to meet their most important brand strategy goals. To address these challenges, marketing leaders are making multiple changes to their major brand strategy, including creating or revising brand positioning. While it can be easy to get swept up in competing priorities, strategic focus builds strong brands that help the organization meet business outcomes. Join this complimentary webinar to learn how marketing leaders can use brand positioning to drive key outcomes, such as purchase frequency and exclusivity.

• Explore insights from brand leaders’ key priorities

• Determine what brand positioning works best in the current environment

• Find out how leading companies connect with audiences and drive preference

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.